Wednesday, May 16, 2012
It is so easy to assume too much about trendy developments. GM's decision, noted in this piece, plus this confirms a lot of suspicions about the effectiveness of a lot of the advertising we find in the digital and non-digital world. I wonder if the medium is the message we are getting or if the nature of the message and how advertiser relates to customer is not really so much more important. New techology is allowing us to fine tune that relationship and it seems to me that this is where everyone's attention ought to be focused and let the Facebooks and Groupons, etc. fall where they may in support of that.