Sunday, December 12, 2010

"Directory: People (Find People)"

One of "life's perplexing quesitons" that I cannot seem to answer is exactly why no newspapers have ever decided that maintaining the local director of people in the markets those papers sever was not the right strategy to deploy. How many times have you wanted to reach someone locally whose contact information you simply did not have.....? The answer to that is a lot of potential revenue for newspapers and huge potential value delivered to the market, I think.

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