Wednesday, February 10, 2010
Newspapers as the local connecting medium
I looked through our two local newspapers today on food Wednesday. While there were preprints from supermarkets and a few display ads for restaurants and other food vendors, what was not there was any coherent food connection for me. What I mean is that the newspaper provided me only with a kind of anecdotal look at a few food-related subjects in our area; it did not help me make food decisions in any orderly way. Sure, this is a function of who buys advertising, but I think it is also a mentality issue. I simply don't think newspapers ever see themselves as the kind of community connector to something essential like food that they could be with just a little creative effort in print and online.