Saturday, December 05, 2009

New York Times promoting home delivery

Inside our home-delivered copy of The New York Times this week was a "blow-in" card promoting home delivery subscriptions.

One might think, as I do, that the time surely has arrived, hasn't it, when the Times could recognize home subscribers and treat us a little differently. A simple thank you for our subscription would make a great opener, followed by thoughtful suggestions on how we could draw more value out of the Times, including gift subscriptions, etc. I have never seen such a promotion arrive here. The only semi-personalized notes have been the occasional to whom it may concern letter telling us of a price increase.

For me, this whole arena of communicating with customers needs immediate attention. Imagine the possibilities if it got the creative attention it requires.

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