Sunday, November 08, 2009
This applies to the situation in which newspapers find themselves today. They are no longer essential in the lives of their customers, if they ever were. At worst, they are less essential and becoming moreso every day that newspapers fail to jump into the middle of life as it is lived today not just with things that people want but with what they need and will use with dedication and commitment. What could a newspaper do for the chef in the lead of this piece? If "I don't know" is the answer, you just haven't thought creatively enough. Think harder!