Friday, October 23, 2009

Computers v. cars

I saw a piece the other day in The New York Times saying that Americans no longer have much brand loyalty when it comes to cars.

That got me thinking about computers which I think have become the new cars.

Each of us feels compelled to consider getting a new one regularly because the technology changes and the featuers are supposed to improve. That's the pitch that historically has been made for buying a new car.

And, I think we have an alliance divide as we used to have with foreign/domestic when it came to cars. Now it is Mac/PC.

And within whichever group one falls, I sense that people are a lot more attached to their computer brand than to their car make!

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