I saw a piece the other day in The New York Times saying that Americans no longer have much brand loyalty when it comes to cars.
That got me thinking about computers which I think have become the new cars.
Each of us feels compelled to consider getting a new one regularly because the technology changes and the featuers are supposed to improve. That's the pitch that historically has been made for buying a new car.
And, I think we have an alliance divide as we used to have with foreign/domestic when it came to cars. Now it is Mac/PC.
And within whichever group one falls, I sense that people are a lot more attached to their computer brand than to their car make!