It's surprising, to say the least, to see how hard it is for media managers - and others - to understand how the market moves between and among various media.
For example, there was a big pitch today on the local NBC station - WNCN - about how the manager wants to hear from viewers. Send me an e-mail and I promise you a response, he said.
I thought I would check this out on the station's website to learn more about what they were doing with the comments received from viewers.
There is not a single mention of this e-mail address or the on-air request for comment on the website.
Is the relationship between the television and the internet media that hard to understand?