Monday, August 06, 2007
Push and Pull
The question of whether we like finding the newspaper in front of our homes or prefer to go find it on the web is an important one. A lot of the economics of the news business depend on that answer. Think about the different ways you now get news, the news that's important to you and the news you might like to have had earlier or better. If the obligation is entirely on you to go find "it" somewhere, you may or may not get there ahead of the others in front of whom you would like to be - whether family, friends or others. The concept of delivered news is under assault for the wrong reasons. It merits some reconsideration that does not start off with either the inevitability of the internet or this morning soggy newsprint newspaper.